MANAGEMENT

Business Impact

Enterprise Marketing Leadership & Strategic Oversight

I’ve managed large-scale operational budgets, navigated complex agency partnerships, and directed multi-channel campaigns that yield maximum ROI. My strategic governance was recognized at the Tourism Works Conference, where my team won the award for Best Advertising Campaign in the State of Utah for our execution of a $500,000 multi-agency initiative.

Currently, at MEI Industrial Solutions, I oversee strategic web marketing, ensure brand governance, and co-manage a $30,000/month Google Ads budget for a nationwide multi-brand enterprise—directly supporting a pipeline that generates over $1 billion in annual revenue, including milestone record months of over $40 million in captured business. I work with 30 locations in 23 states.

Marketing Director (Scott Richey): Explaining our production process to a customer.

I was invited to speak to a developer group at Utah Valley University to show them how I managed to solo build my 3D open world PC game.

Executive Profile

Revenue & Strategy Director

I am an enterprise marketing executive with 20 years of leadership experience driving multi-channel growth and building teams. Having served as a General Manager, Marketing Director, and Operations Lead, I specialize in transforming complex business objectives into highly predictable, cross-functional revenue engines.

I bring a unique combination of high-level organizational strategy and composed leadership—allowing me to bridge the gap between executive objectives, external agency workflows, and ground-level sales execution.

I was invited to speak on a panel at the Galveston eSports Summit. I spoke about my marketing leadership, among other areas, and about the PC game I created and sold in 26 countries.

Executive Communication

Composed Governance

My leadership style is anchored by transparency, composure, and a strict commitment to organizational alignment.

Managing Up: I believe in a clear line of authority. I analyze the internal executive team so my communication style aligns precisely with expectations, ensuring regular, proactive communication so that leadership is never taken by surprise.

Managing Down: I drive execution through data-facilitated discussion, structured project planning, and regular one-on-one performance reviews.

Character Under Pressure: Naturally calm and composed, I use discernment and wisdom to navigate disciplinary discussions, complex organizational restructures, and heated client interactions without panic.

Cross-Functional Team

Agency Orchestration

I build connection and long-term team retention by investing in people beyond the job description, leading with the philosophy: “Train people well enough so they can go anywhere; treat them well enough so they won’t.” Throughout my career, I have hired and mentored managers, marketers, and designers, while directing joint ventures with more than ten distinct marketing agencies.

I have been through several rebrands at organizations and even launched my own brand, so I know what it takes to brand a billion-dollar organization or a startup.

I was General Manager of Thomas Home Services.

Corporate Governance

Public Influence & Culture

Backed by my completion of a Certificate in Organizational Leadership from Harvard Business School Online, my ability to lead large-scale organizations spans both the corporate and civic sectors. I am a seasoned public communicator who has delivered over 40 addresses to audiences ranging from 100 to over 1,000.

Currently, I serve as a volunteer supporting education for 10 units encompassing 3,000 members, where I directly govern instruction, leadership training, and development operations across multiple distinct units, including two Spanish-speaking units. I also deliver 8–10 unassisted keynote presentations annually to audiences of 100+ members.

I have also served on the advisory committee for the Career and Technology Education Board of Arizona.

Received my Certificate in Organizational Leadership from Harvard Business School Online.

Entrepreneurial Scale

Operational Grit

My ability to architect an organization from a blank slate to market success is demonstrated by my success as an independent founder and iron-willed achiever. As the Founder and Marketing Director of SportyTri Endurance Race, I built a multi-state advertised athletic event brand from scratch, out-registering established, heavily funded legacy competitors in its very first year. I negotiated agreements that included working with the deputy mayor, city departments, and vendors, directed traffic logistics with law enforcement, and orchestrated a distributed workforce of over 40 personnel to successfully manage hundreds of attendees annually. I bring this same relentless focus and discipline—validated by my completion of a full-distance, 140.6-mile Ironman triathlon—to every enterprise I lead.

I am the Founder and Director of SportyTri Endurance Race.